4 Pro Tips When Designing A Sign For Your Business
Owner of Hampton Downs Motorsport Park, located between Auckland and Hamilton, Tony Quinn reportedly had his humble entrepreneurial beginnings with his own signwriting business. Now an owner of two world-class formula-one track destinations, his parks are home to Michael Schumacher’s Formula One cars and a new $4.2 million Aston Martin Vulcan supercar. With ‘signspotting’ hailed as a real and ongoing social media movement, equivalent to word of mouth and great for your business, this article highlights a few key tips on how to engage short attention spans and hiring professionals for an added kick, such as signwriters Perth has today.
Hailed as one of the most common mistakes, the signwriters Perth market has today agree that some colours just do not mix. Since your business sign is a visual representation of your services, you may want to find signwriters in Perth with experience to help you steer away from combinations not pleasing to the eye. Almost every graphic artist who makes signs in Perth WA suggests making sure your background colour complements the colour of the font, capturing your customer’s attention while associating the colours with your business at the back of their memory. Some businesses that choose to make digital signage in Perth or their local area also might suggest opting for a logo to be the main focal point of your sign, especially in the e-marketing era.
Height of a Sign
Although you may not require a graphic designer to come up with the height of your business sign, you should keep it at the back of your mind when designing your store’s sign. An estimated calculation used by professional sign writers like signwriters Perth market has today is 12-feet high if the speed limit is 25 mph, 20 feet for 30 mph, 35 feet for 45 mph, 50 feet for 55 mph and 75 feet billboards for freeways. Your goal is to have a sign with the greatest visibility and you must plan ahead accordingly.
Another goal to keep in mind is to make sure your sign has clear visibility at any time of the day. Even if your business has closed shop for the day, your sign needs to be illuminated allowing you to advertise even at night. This goes back to what colour schemes you choose. Keep in mind some stylized illumination is not compatible with certain colour schemes. You must choose bulbs that illuminate your signs’ background colour to make words pop and grab attention at night. Some signs may be overlooked during the day, however, when illuminated at night, stand out like a beacon, only increasing interest in your business.
The Size Of Your Sign
Although the aforementioned height is a lethal component to a great sign, it is no good if you have an overabundance of words on your sign design. Too much literature on a sign may cause people to lose interest, even if the colour scheme works brilliantly. Usually great signs keep their logo as a communicator while listing vital contact information such as phone numbers, websites and a business necessity in 2017, a social media connect.
With these pro tips, you can start formulating the perfect sign for your business, while working with designers who can be found online through websites such as http://www.kingman.com.au. Keep in mind there are different ways to go about sign making and you should go with your instincts and what is best for your business.